McDonald's Corporation (NYSE The New York Stock Exchange is a stock exchange located at 11 Wall Street in lower Manhattan, New York City, USA. It is the world's largest stock exchange by market capitalization of its listed companies at US$12.25 trillion as of May 2010. Average daily trading value was approximately US$153 billion in 2008: MCD) is the world's largest chain of hamburger fast food restaurants A fast food restaurant, sometimes known as a quick service restaurant or QSR, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service. Food served in fast food restaurants typically caters to a "meat-sweet diet" and is offered from a limited menu; is cooked in bulk in advance and kept hot;, serving more than 58 million customers daily.[4]
In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger Pret A Manger is a sandwich retail chain based in the City of Westminster, London, United Kingdom. The name comes from the French for "ready to eat", a reference to "prêt à porter" (ready-to-wear) as distinct from "bespoke" until 2008, was a major investor in the Chipotle Mexican Grill Chipotle Mexican Grill, Inc. (pronounced /tʃɨˈpoʊtleɪ/ or chih-POAT-lay) is a chain of restaurants in the United States and Canada specializing in burritos and tacos. It was founded by Steve Ells in 1993 and based in Denver, Colorado. The name Chipotle derives from the Mexican Spanish name for a smoked, dried jalapeño chili pepper, and until 2006,[5] and owned the restaurant chain Boston Market Boston Market, until 1995 known as Boston Chicken, headquartered in Golden, Colorado, is a chain of American fast casual restaurants. Its parent company is Sun Capital Partners, headquartered in Boca Raton, Florida until 2007.[6]
A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.[7]
McDonald's primarily sells hamburgers A hamburger is a sandwich consisting of a cooked patty of ground meat, (usually beef, but occasionally pork, turkey, or a combination of meats) placed between two buns. Hamburgers are often served with lettuce, bacon, tomato, onion, pickles, cheese and condiments such as mustard, mayonnaise, ketchup and relish. The hamburger has attained, cheeseburgers A cheeseburger is a hamburger with cheese added to it. Traditionally the cheese is placed on top of the patty, but the sandwich can include many variations in structure, ingredients, and composition. The term itself is a portmanteau of the words "cheese" and "hamburger." The cheese is usually sliced, then added shortly before, chicken Chicken is the meat derived from chickens. It is the most common type of poultry on earth , and is prepared as food in a wide variety of ways, varying by region and culture throughout the world products, french fries French fries , fries, or French-fried potatoes or, in the United Kingdom, Australia, Ireland and New Zealand, chips are thin strips of deep-fried potato. North Americans often refer to any elongated pieces of fried potatoes as fries, while in other parts of the world, long slices of fried potatoes are sometimes called fries to contrast them with, breakfast Breakfast is the first meal of the day, usually consumed in the morning. The word is a compound of "break" and "fast", referring to the conclusion of fasting since the previous day's last meal. Breakfast meals vary widely in different cultures around the world, but often include a carbohydrate such as cereal or rice, fruit and/ items, soft drinks A soft drink is a drink that typically contains no alcohol, though may contain small amounts (typically less than 0.5% by volume). More than this is a "hard drink." Soft drinks are often carbonated and commonly consumed while chilled or at room temperature. Some of the most common soft drinks include cola, flavored water, sparkling water,, shakes, and desserts In Western culture dessert is a course that typically comes at the end of a meal, usually consisting of sweet food. The word comes from the French language as dessert and this from Old French desservir, "to clear the table" and "to serve." Common desserts include cakes, cookies, pastries, ice cream, pie, and candies. Fruit may. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads Salad is any of a wide variety of dishes including: vegetable salads; salads of pasta, legumes, eggs, or grains; mixed salads incorporating meat, poultry, or seafood; and fruit salads. They include a mixture of cold and hot, often including raw vegetables or fruits, wraps A wrap is a variant of a taco or burrito which includes traditional sandwich fillings wrapped in a soft flour tortilla, pita, lavash or other soft flatbread. It is not served on a deli, hoagie, or submarine type roll. The most popular wraps contain chicken,[citation needed] but beef and shrimp are also served. Typical toppings include shredded and fruit.
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History
McDonald's Logo used from 1968 to 2003. It still exists at most of the restaurants. "Speedee" "Ronald" Main article: History of McDonald's The McDonald's concept was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald's brothers in the concept and went on to found McDonald's CorporationThe business began in 1940, with a restaurant A restaurant prepares and serves food, drink and dessert to customers. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings, including a wide variety of cuisines and service models opened by brothers Richard and Maurice McDonald in San Bernardino, California San Bernardino is a city located in and the county seat of San Bernardino County, California, United States. One of the major cities of the Inland Empire, it is the 18th largest city in California, and the 101st largest city in the United States, with a population of 205,010 as of 2006. Though much of the housing stock is, on average, older than. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. The term ". The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee was eventually replaced with Ronald McDonald Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. In television commercials, the clown inhabits a fantasy world called McDonaldland, and has adventures with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird, and The Fry Kids. In recent years, McDonaldland has been by 1967 when the company first filed a U.S. trademark on a clown shaped man having a puffed out costume legs.
McDonald's first filed for a U.S. trademark on the name McDonald's on May 4, 1961, with the description "Drive-In Restaurant Services," which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. The overlapping double arched "M" symbol logo was temporarily disfavored by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. The modern double arched "M" symbol that continues to be in use today at McDonald's restaurants did not appear until November 18, 1968, when the company filed a U.S. trademark on the now famous symbol that continues to be in use through the end of the year 2009.
The first McDonald's restaurants opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden, in order of openings.
The present corporation dates its founding to the opening of a franchised Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-french derivation - from franc- meaning free, and is used both as a noun and as a verb restaurant by Ray Kroc Raymond "Ray" Albert Kroc was a Czech American businessman who took over the (at the time) small-scale McDonald's Corporation franchise in 1954 and built it into the most successful fast food operation in the world. Kroc was included in Time 100: The Most Important People of the Century, and amassed a $500 million fortune during his, in Des Plaines, Illinois Des Plaines is a city in Cook County, Illinois, United States. It has adopted the official nickname of "City of Destiny." As of the 2000 census, the city had a total population of 58,720. It is a suburb of Chicago, and its next to O'Hare International Airport. The Des Plaines River runs through the city, just east of its downtown area, on April 15, 1955,[8] the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965.[9] Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast food industry. The McDonald brothers and Kroc feuded over control of the business, as documented in both Kroc's autobiography and in the McDonald brothers' autobiography. The site of the McDonald brothers' original restaurant is now a monument.[10]
With the expansion of McDonald's into many international markets, the company has become a symbol of globalization Globalization describes a process by which regional economies, societies, and cultures have become integrated through a global network of communication, transportation, and trade. The term is sometimes used to refer specifically to economic globalization: the integration of national economies into the international economy through trade, foreign and the spread of the American way of life The American way of life is an expression that refers to the "lifestyle" of people living in the United States of America. It is an example of a behavioral modality, developed from the 17th century until today. It refers to a nationalist ethos that purports to adhere to principles of "life, liberty and the pursuit of happiness.". Its prominence has also made it a frequent topic of public debates about obesity Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have an adverse effect on health, leading to reduced life expectancy and/or increased health problems. Body mass index , a measurement which compares weight and height, defines people as overweight (pre-obese) when their BMI is between 25 kg/m2 and 30, corporate ethics Business ethics is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and business organizations as a whole. Applied ethics is a field of ethics that deals and consumer Consumer is a broad label for any individuals or households that use goods and services generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary responsibility Moral responsibility can refer to two different but related things. First, a person has moral responsibility for a situation if that person has an obligation to ensure that something happens. Assume that John promises to baby-sit for his neighbor while she goes to a job interview. However, he decides he will go to a concert instead. Arguably, John.
Corporate overview
Facts and figures
McDonald's boasts its service to "99 billion customers".McDonald's restaurants are found in 119 countries[11] and territories around the world and serve nearly 47 million customers each day. McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people.[11] The company also operates other restaurant brands A brand is the identity of a specific product, service, or business[page needed]. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand, such as Piles Café.
Focusing on its core brand, McDonald's began divesting In finance and economics, divestment or divestiture is the reduction of some kind of asset for either financial or ethical objectives or sale of an existing business by a firm. A divestment is the opposite of an investment itself of other chains it had acquired during the 1990s. The company owned a majority stake in Chipotle Mexican Grill Chipotle Mexican Grill, Inc. (pronounced /tʃɨˈpoʊtleɪ/ or chih-POAT-lay) is a chain of restaurants in the United States and Canada specializing in burritos and tacos. It was founded by Steve Ells in 1993 and based in Denver, Colorado. The name Chipotle derives from the Mexican Spanish name for a smoked, dried jalapeño chili pepper, and until October 2006, when McDonald's fully divested from Chipotle through a stock exchange.[12][13] Until December 2003, it also owned Donatos Pizza Donatos Pizza is a "fast casual" restaurant chain founded in 1963 by college sophomore Jim Grote. The first Donatos was established in Columbus, Ohio. Donatos currently has locations in Alabama, Ohio, Kentucky, North Carolina, and Indianapolis. Individual size pizzas are also available in the Smithsonian National Air and Space Museum.[. On August 27, 2007, McDonald's sold Boston Market Boston Market, until 1995 known as Boston Chicken, headquartered in Golden, Colorado, is a chain of American fast casual restaurants. Its parent company is Sun Capital Partners, headquartered in Boca Raton, Florida to Sun Capital Partners.[14]
Types of restaurants
Most standalone McDonald's restaurants offer both counter service Counter service is a form of service in restaurants, pubs, and bars where food or drinks are ordered at the counter. Counter service is also called bar service in the case of pubs and bars where the counter is also called the bar. Counter service is compared with table service where service is provided at the table and drive-through A drive-through, or drive-thru, is a type of service provided by a business that allows customers to purchase products without leaving their cars. The format was first pioneered in the United States in the 1930s but has since spread to other countries service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the latter two steps are frequently combined; it was first introduced in Arizona in 1975, following the lead of other fast-food chains. The first such restaurant in Britain opened at the Merry Hill Shopping Centre in the West Midlands in November 1986.[15]
In some countries, "McDrive" locations near highways A highway is a public road, especially a major road connecting two or more destinations. Any interconnected set of highways can be variously referred to as a "highway system", a "highway network", or a "highway transportation system". Each country has its own national highway system. Major highways are often named and offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through A drive-through, or drive-thru, is a type of service provided by a business that allows customers to purchase products without leaving their cars. The format was first pioneered in the United States in the 1930s but has since spread to other countries service. There are also a few locations, located mostly in downtown districts, that offer Walk-Thru service in place of Drive-Thru.
Specially themed restaurants also exist, such as the "Solid Gold McDonald's," a 1950s rock-and-roll themed restaurant.[16] In Victoria Victoria is the capital city of British Columbia, Canada, and is located on the southern tip of Vancouver Island about 100 kilometres (62 miles) from BC's largest city of Vancouver on the mainland, British Columbia The capital of British Columbia is Victoria, the fifteenth largest metropolitan region in Canada. The largest city is Vancouver, the third-largest metropolitan area in Canada and the second-largest in the Pacific Northwest. In 2009, British Columbia had an estimated population of 4,419,974 . The province is currently governed by Premier Gordon, there is also a McDonald's with a 24-carat (100%) gold chandelier A chandelier is a branched decorative ceiling-mounted light fixture with two or more arms bearing lights. Chandeliers are often ornate, containing dozens of lamps and complex arrays of glass or crystal prisms to illuminate a room with refracted light and similar light fixtures.
To accommodate the current trend for high quality coffee and the popularity of coffee shops in general, McDonald's introduced McCafé McCafé is a coffee-house-style food and drink chain, owned by McDonald's. Created and launched in Melbourne, Australia in 1993, the chain reflects a consumer trend towards espresso coffees, a café A café , also spelled cafe[a], may in the United States mean an informal restaurant, offering a range of hot meals and made-to-order sandwiches,, while in most other countries it refers to an establishment which focuses on serving coffee, like an American coffeehouse-style accompaniment to McDonald's restaurants in the style of Starbucks Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington, United States. McCafé is a concept created by McDonald's Australia, starting with Melbourne in 1993. Today, most McDonald's in Australia have McCafés located within the existing McDonald's restaurant. In Tasmania Tasmania is an Australian island and state. It is located 240 kilometres south of the continent, from which it is separated by Bass Strait. The state includes the island of Tasmania – the 26th largest island in the world – and the surrounding islands. The state has a population of 500,000 (as of December 2008[update]), of whom almost half, there are McCafés in every store, with the rest of the states quickly following suit. After upgrading to the new McCafe look and feel, some Australian stores have noticed up to a 60% increase in sales. As of the end of 2003 there were over 600 McCafés worldwide.
Some locations are connected to gas stations A petrol station, filling station, gas station, fueling station, service station, garage, gasbar, petrol pump or petrol bunk is a facility which sells fuel and lubricants for motor vehicles. The most common fuels sold are petrol (known as gasoline in the United States and Canada, although the term petrol is also understood in Canada) or diesel/convenience stores A convenience store is a small store or shop that sells items such as candy, ice-cream, soft drinks, lottery tickets, cigarettes and other tobacco products, newspapers and magazines, along with a selection of processed food and perhaps some groceries. Stores that are part of gas stations may also sell motor oil, windshield washer fluid, radiator,[17] while others called McExpress have limited seating and/or menu or may be located in a shopping mall A shopping mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area – a modern, indoor version of the traditional marketplace. Other McDonald's are located in Wal-Mart Wal-Mart Stores, Inc. (NYSE: WMT) is an American public corporation that runs a chain of large discount department stores and a chain of warehouse stores. In 2010 it was the world's largest public corporation by revenue, according to the Forbes Global 2000 for that year. The company was founded by Sam Walton in 1962, incorporated on October 31, 196 stores. McStop is a location targeted at truckers and travelers which may have services found at truck stops A truck stop, or transport cafe in the United Kingdom , is a commercial facility predicated on providing fuel, parking, and often food and other services to motorists and truck drivers. Truck stops are usually located on or near a busy road and consist (at the very least) of a diesel grade fueling station with bays wide and tall enough for modern.[18]
Playgrounds
McDonald's in Panorama City, California designed for family-friendly imageSome McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds A playground or play area is a place with a specific design for children be able to play there. It may be indoors but is typically outdoors . The first PlayPlace with the familiar crawl-tube design with ball pits and slides was introduced in 1987 in the USA, with many more being constructed soon after. Some PlayPlace playgrounds have been renovated into "R Gym" areas.
Redesign
In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of their restaurants, the first major redesign since the 1970s.[19][20]
The design includes the traditional McDonald's yellow and red colors, but the red is muted to terra cotta, the yellow was turned golden for a more "sunny" look, and olive and sage green were also added. To warm up their look, the restaurants have less plastic and more brick and wood, with modern hanging lights to produce a softer glow. Contemporary art or framed photographs hang on the walls.
Business model
McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly. The remainder are operated by others through a variety of franchise agreements and joint ventures. The McDonald's Corporation's business model is slightly different from that of most other fast-food chains. In addition to ordinary franchise fees and marketing fees, which are calculated as a percentage of sales, McDonald's may also collect rent, which may also be calculated on the basis of sales. As a condition of many franchise agreements, which vary by contract, age, country, and location, the Corporation may own or lease the properties on which McDonald's franchises are located. In most, if not all cases, the franchisee does not own the location of its restaurants.
The UK business model is different, in that fewer than 30% of restaurants are franchised, with the majority under the ownership of the company. McDonald's trains its franchisees and others at Hamburger University in Oak Brook, Illinois.
In other countries, McDonald's restaurants are operated by joint ventures of McDonald's Corporation and other, local entities or governments.
As a matter of policy, McDonald's does not make direct sales of food or materials to franchisees, instead organizing the supply of food and materials to restaurants through approved third party logistics operators.
According to Fast Food Nation by Eric Schlosser (2001), nearly one in eight workers in the U.S. have at some time been employed by McDonald's. (According to a news piece on Fox News this figure is one in ten.) The book also states that McDonald's is the largest private operator of playgrounds in the U.S., as well as the single largest purchaser of beef, pork, potatoes, and apples. The selection of meats McDonald's uses varies with the culture of the host country.
Shareholder dividends
McDonald's has increased shareholder dividends for 25 consecutive years,[21] making it one of the S&P 500 Dividend Aristocrats.[22][23]
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Scottsboro Daily Sentinel
A Skyline man was arrested Monday in connection with a theft at McDonald's in Scottsboro. Sgt. Scott Matthews of the Scottsboro Police ...
mhafiq
Fri, 16 Jul 2010 08:34:08 GM
GCB, what a weird name of burger by . McDonald's. and what is the GCB stand for? that's what comes to my mind when I saw the ads in the Sun newspaper this morning. After some research, . McDonald's. Hong Kong advertise this burger as ...
